One of the most personal touches about a business is the colours scheme. The colours can be of personal significance, bright, professional, vibrant, dark, subtle and everything in between! Colours greatly signify what type of business you are, think of Burger King for example, warm, easy on the eye colours that also match that of the product (Food) they are selling. On the other hand you have a company like Apple, with it’s subtle black coloured logo depicting professionalism and directness.
The world is your oyster when it comes to deciding which colour pallet best suits your business. Another element to consider would be the colours of your texts, menu links, buttons and so on. I try to keep a coherent theme across any one given site, so I like to take inspiration from the company I’m working with by incorporating the colours of their logo (For the most part) and working the site around that, unless told other wise, after all, it’s your site, I’m just the vessel to bring your ideas to life as best I can.
Thanks.
